The pet sector is changing quickly all around the world, and pet fashion has become one of the most profitable areas in recent years. Dog clothes have gone from being merely a seasonal item to a lifestyle segment that includes everything from basic functionality to full-on style statements. As more people treat their pets like people, wholesale merchants are taking advantage of this trend by putting together collections that are both beautiful and useful. Dog hoodies and coats, in particular, are selling well and making a lot of money. This book is for worldwide pet fashion distributors, retailers, and trade buyers who want to make a catalog that sells and grows.
Hoodies for dogs used to be a fun thing to have, but now they are a must-have. In cities like New York, London, and Tokyo, you can often see little dogs in elegant hooded clothes. Pet Business Magazine's 2024 study found that more than 48% of millennial pet owners want clothes that look like their personal style.
Soft, warm hoodies are great for small breeds like Chihuahuas, Pomeranians, and French Bulldogs. They're more likely to become chilly because they're smaller and have less fat, and they're also easy to dress.
Hoodies are useful and look good at the same time. They keep pets warm when the weather changes cold and allow people to express themselves, often through printed patterns or custom messages.
To meet requirements and appeal to a wide range of clients, carry a variety of styles:
The owner-pet matching apparel set is getting popular in 2025. Brands like Canada Pooch and Petcircle AU are already making matching clothes for people and dogs, and stores say that this has led to bigger baskets.
Hoodies are quite profitable because production costs are cheap. Hoodies' materials are usually made from cotton blends and other simple constructions, which is different from jackets that need several layers or complicated stitching.
Repeat orders: Clients often buy more than one color or pattern, especially if they have several pets.
Wholesalers can expect to make a profit of 30% to 50%, depending on the MOQ. Because they are cheap, they are also great for bundling and sales.
Jackets are more useful than hoodies. Jackets are a must in places with cold winters, like Canada, Scandinavia, and the northern U.S. states.
Pet owners who love the outdoors, especially those who walk, camp, or live in areas with a lot of snow, put weather-resistant gear for their dogs at the top of their list. Jackets with waterproof shells, insulated cores, and features that keep the wind out are quite useful.
If you're looking for jackets, here's what sells:
Puffer jackets have quilted insulation that looks like what people wear in the cold. Cute and city-like.
Raincoats are light, easy to pack, and often come with hoods.
Thermal coats are for really cold weather and are commonly lined with fleece or Sherpa.
Reflective or custom embroidered jackets are popular for nighttime hikes or people who care about their brand.
B2B purchasers can construct white-label items with customization choices like reflective strips or embroidery. This opens up private branding potential.
Dog jackets frequently cost more at the store, sometimes more than 50 to 100, depending on the characteristics.
This means more profits per unit for the wholesaler. Also, it is typical to place large orders before the winter season. You can give seasonal discounts to get people to buy a lot of things. Jackets are great for cross-selling (more on that later).
A well-balanced catalog makes sure you get both volume and value. One tried-and-true method is:
60% Hoodies: Concentrate on how many. Sell in large quantities, give packages, and get new customers.
40% Jackets: These are your best products. Pay attention to perceived value and increased profitability.
This ratio makes sure you're appealing to a wide range of people, from casual pet owners to dedicated outdoor lovers.
More and more pet owners care about the environment. To appeal to this group, use organic cotton, recycled polyester, or dyes made from plants. People are paying more attention to brands like Project Blu (UK) because they care about the environment.
People buy things because of social media. Visual content had an effect on more than 62% of pet clothing purchases in 2024. Offer pieces that catch the eye in:
Don't underestimate how much UGC (User-Generated Content) can help people learn about your product.
To make your wholesale sourcing easier:
Order samples first to make sure the materials are strong, the sizing is correct, and the items will last.
Talk about MOQs: Many suppliers are willing to work with you on minimum order numbers, especially if you're looking for specialist items.
Don't put all your eggs in one basket; use different regions. For better quality control and speedier shipping to Europe or the Americas, think about getting your supplies from Turkey, Vietnam, or Portugal
Your catalog isn't just a list of items. It's a tool for selling. This is how to make it stand out:
Professional Product Photos: Use real dogs of different sizes to show how big they are.
Size charts should show the length of the chest, neck, and back.
For small businesses or new businesses, bundle deals like "Buy 50 hoodies + 20 jackets = 10% off" are appealing.
Pro Tip: Add QR codes that take people to videos of the clothes in action.
If you want to reach pet stores, online stores, or grooming salons, focus on:
Trade Shows: Global Pet Expo (USA) and Interzoo (Germany) are two of the best places to meet new customers.
LinkedIn Outreach: Sending personalized messages to buying managers is better than sending generic cold emails.
White-Label Opportunities: Give stores that desire their own private-label line the option to customize their logo.
Don't just stop at coats and hoodies. Once a buyer trusts you, offer them extra goods that go well with what they had ordered.
Leashes or harnesses: Colors that go nicely together work well.
Bandanas: cheap, light, and ideal for bundling.
Dog shoes are very popular in places with a lot of rain or snow.
Items are appropriate for the season, including jackets and boots in the winter.
They improve function, including night coats with reflective leashes.
They make you look better (for example, bandanas that complement the designs on your sweater).
The pet fashion trend isn't going away, and neither should your catalog. Your pet clothing catalog can become a go-to resource for merchants all over the world if you find the right mix of hoodies and jackets, styles that are in vogue, good presentation, and smart marketing.
To be successful in the wholesale pet fashion business, you need to know what your customers want, get good deals, and present yourself effectively.
To get started, gather samples, keep an eye on trends, and look into suppliers from other countries. This market is full of opportunities, whether you're a seasoned B2B pro or just starting a new distribution channel. This is especially true if you're eager to lead instead of just follow.
