The festive season is not only a time to decorate and select ideal gifts for friends and family, but also a time to celebrate furry family members. Pets have their own share of holiday cheer, from stuffed animals to clothes with their names on them, and they are able to receive their own holiday gifts for pets.
When people give gifts during the holiday season, sales go up. Savvy wholesalers can capitalize on this by selling products that fit the demand, look great, and have high brand recognition. In this article, we'll explore eight categories that are suitable as pet gifts for use during the holidays.
Giving gifts to pets isn't simply utilitarian; it's also very emotional. When pet owners buy gifts for their dogs, cats, rabbits, or even reptiles, they feel happy, proud, and loved. This makes people really want to buy things over the holidays. Pet gifts are fun without the emotional baggage that comes with giving gifts to people. They're enjoyable, unexpected, and like a party.
Pet Christmas presents are a great way to start selling bundles. It's easy to find a matching leash, chew toy, and treat bag when a store advertises a Christmas-themed dog sweater. This bundling method not only raises the average order value (AOV), but it also makes it easy for people who are buying gifts, especially those who are new pet parents or buying for someone else's pet.
If you are a wholesale producer or distributor, making bundled SKUs that come pre-packaged or are suggested as gift packages makes your products more valuable. "Holiday Dog Box for Small Breeds" or "Winter Cat Comfort Set" are two examples.
Pet influencers, like Doug the Pug and Nala the Cat, have millions of followers in the internet age. Their Christmas posts, such as pictures of dogs in Santa hats or cats in elf costumes, often go viral and make pet owners all across the world want to do the same thing.
Using hashtags like #Pawlidays, #PetsOfChristmas, or #HolidayGiftsForPets in social media campaigns might make demand go up over the holidays.
A dog in a reindeer sweater or a cat with a Santa cape is the best way to get into the holiday spirit. Every year, these holiday favorites are the most searched for items online.
What Works Right Now:
Global Appeal: Retailers in Canada, Northern Europe, and the Northern U.S. rely on winter pet clothes that are both useful and stylish.
These toys are not only cute, but they also make pets feel better and are familiar to them, especially those that get scared when there are loud holiday celebrations (fireworks, parties, guests).
Ideas for design:
Durability tip: To make sure that both chewers and gentle players can use it, offer reinforced stitching and a range of sizes.
One easy approach for pet owners to get their pets in the holiday spirit is to switch out their regular collar and leash for ones that are more festive.
Materials that are in style:
This is one of the easiest ways for new shops to get into selling seasonal pet things. They're cute, useful, and cheap.
Custom Luxury Dog Collar & Leash Set
During the winter months, keeping pets comfortable is quite important. A pet bed with a snowflake pattern, a fleece lining, or a heated core might be a useful and thoughtful gift.
Sizing Tip: Give sizes for all breeds and use coverings that can be washed in the machine and are hypoallergenic to make them easier to use.
Cute Plush Sofa Bed for Cats and Dogs
The pet treat category really takes off in Q4. Pets adore Christmas food just as much as people do!
Things to try:
Packaging Bonus: Treats in bags fashioned like stockings or metal tins are great for showing off in stores and sending as gifts online.
It's not just kids who are counting down to Christmas anymore. Pet advent calendars, which have a treat or little toy every day, are becoming very popular this time of year.
Note for manufacturers: Make sure the product is safe and fresh. Individual slots that keep moisture out and allergen labels are very important.
Yes, matching clothes, and no, it's not just for Instagram. In the past few years, family photos and holiday cards with pets in matching jammies or scarves have become very popular.
Strategy for packaging: sell in sets, such as "Pet & Parent Pajamas (One Human Size + One Pet Size)."
Tip for online stores: Give customers size charts and style tips to cut down on returns.
In the winter, grooming is the most important thing because of muddy walks and snowy paws. Pet grooming kits with a holiday theme are very popular as gifts.
Parts of the Kit:
Cross-Sell Strategy: Make spa-day packages by putting grooming supplies together with a towel, robe or bath mat.
For stores, the packaging is an element of the product experience. A crimson and gold box with the words "Santa Paws Approved" on it is far more interesting than a plain polybag.
Things to think about when making your own:
If you make pet products for wholesale, give your customers the option to choose from seasonal package templates that are easy to change but look great on the shelf.
It's very important to get people to know your brand. The ability to white-label products can make or break wholesale negotiations, whether it's a U.K. boutique chain or an Amazon seller in the U.S.
Methods:
Retailers hate it when customers return items because they don't fit. When making sizes, think about the breed. For example, a Frenchie has a different body shape than a Labrador.
Advanced Option:
Add adjustable parts like drawstrings or stretch seams to make it easier for different breeds to use.
You can get custom fabric, trim, or packaging.
Let customers choose anything from the fabric (like flannel, faux cashmere, or organic cotton) to the trims (like pom-poms or reflective tape).
Green Option: Give customers who care about the environment options for eco-friendly fabrics.
Make holiday gift packages that are already put together so your B2B clients don't have to do the work.
Ideas for boxes:
Retailers need time to design, test, and take pictures of their ads. Sending samples in July or August offers your business clients time to be ready and place large orders.
Tip: To get people to try new things, put one "wild card" product (a new release) in sample kits.
Look at what went viral or sold out last season. Use Shopify statistics, Amazon Best Sellers lists, and articles from pet influencers as guides.
With all the hilarious holidays coming up, all manufacturers need to do is be well prepared. Well, now is the right time to design, manufacture, and ship holiday supplies for pet products. Being a professional wholesale pet supplies manufacturer, our valuable asset is to make it easy for your customers to bring wonderful moments to pet lovers all over the world. We offer you a diverse range of holiday gifts for pets, and we manufacture everything from adorable apparel and squeaky reindeer toys to peppermint-flavored snacks and pet grooming kits. Whether you are a pet or its owner, we can make you all happy and entertained.
